Paul Merton : This is, somebody was planning to make - and have, I think, made - a jacket, a hundred hamsters have gone into this jacket, and animal rights protesters have said this is terrible, and Gieves & Hawkes
[pronounced "Geeves"] 
Paul Merton : I believe are the names of the tailors, Savile Row tailors.
David Steel : "Gieves"
[pron. "Jeeves"] 
David Steel : , I think you'll find.
Paul Merton : "Gieves"? Is it Gieves?
David Steel : Could be. Sounds more likely, doesn't it?
Paul Merton : Does it? How's it spelled?
Angus Deayton : G-E-I.
[sic] 
Paul Merton : Ah, that's the thing that threw me you see, I was following the letters.
Angus Deayton : So Gieves & Hawkes, yes, that's right. And what have they been...
Paul Merton : So "Gieves", how do you spell "Gieves"? G-I-E-V-E-S?
Angus Deayton : Yeah.
Paul Merton : Was there a special day at school where they wrote all these names on a blackboard, because I must have been off sick. So the tailors, they've made a "gacket"...
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